Purple Keratin Hair Mask | Nevorea

For blonde, highlighted, or silver hair that has drifted into warm, brassy territory, this violet keratin mask corrects tone while conditioning deeply in a single step.

The formula works on two levels at once. Violet pigments cancel out the yellow and orange tones that develop between salon visits, while a keratin base repairs the hair's surface and reduces the porosity that makes colour fade unevenly in the first place. Most toning products sacrifice condition for colour correction; this one does both without compromise. The result is hair that looks intentionally cool-toned, not just washed out.

The Ritual

Apply to clean, damp hair after shampooing. Work through from roots to ends, paying extra attention to the areas that show the most warmth. Leave on for 10 to 20 minutes depending on how much correction you need, then rinse thoroughly. The longer it sits, the cooler the result.

Bright, Even Tone With a Noticeably Smoother Finish

Used once a week, this mask keeps blonde and grey hair in the cooler register that stylists work hard to achieve. The keratin in the formula means that each treatment also leaves hair a little smoother, a little less frizzy, and more reflective than before. Salon colour looks fresher, longer.